A brand built on wordplay, climbing culture, and the philosophy that impact isn’t measured by formality, but by purpose. At our core, we create high-quality climbing chalk—crafted for performance, sensation, and sustainability. Our biodegradable packaging ensures that the only trace you leave behind is on the wall, not the planet. But Chalky Jugs is more than just chalk. We have big visions, ambitious dreams, and a determination to make them real. We want to build a stronger climbing community, push for better environmental responsibility, and prove that even the most far-fetched ideas can take hold with the right grip. Some say we run before we walk. We say knowing where you’re running is more important than walking in circles. Vision only seems impossible when you haven’t worked out how to make it real yet. Climbing is about problem-solving, risk-taking, and trusting your grip. So is life.